Nice headline, although a bit “duh”. If you listen to our podcast you know how important this tool is… But here are some stats for you, via a MarketingProfs survey…
- Currently, 66 percent consider Twitter either “somewhat important” or “extremely important” to their company’s business/marketing operations, compared to 29 percent who consider it “not very important.”
- 84 percent of respondents said they expect their company’s use of Twitter to increase over the next six months — 46 percent by a “significant” margin
- On a five-point scale, 41% of survey respondents say Twitter delivers “great value” to their company, ranking well ahead of LinkedIn (25%) and Facebook (17%). Corporate blogs rank at the top of the list with 52% saying the medium delivers great value.
