Scaling Your Business On The Web – Episode 31
In Episode 31 Andy and Doug discuss scaling ANY business on the web – from personal trainers to plumbers.
Episodes
10 Things – Episode 30
Andy and Doug recap the last 10 epsiodes of this internet business podcast… We talk about Wordpress, Social Media, PPC, the “Cloud”, and more! Check out our recap to see what you’ve missed!
Social Media ROI = Conversion – Episode 29
In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals.
Talking Freemium, Media, and More with Geoff Wood – Episode 28
Doug and Andy talk to Geoff Wood from Silicon Prairie News about freemium business, the media, SPN, and more!
We’re In The Cloud – Episode 27
In the 27th episode of this internet business podcast we discuss how Google Caffeine will integrate social media into the real time result stream. We also talk about why you need to use Amazon Web Services for your IT infrastructure.
Data Driven Strategy – Episode 26
Andy and Doug discuss how we have changed our businesses by making data driven decisions rather than relying on instinct.
Google Wave For Business And Holiday Marketing Tips – Episode 25
In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also talk about Online Marketing tips for the holidays.
The Best PayPerClick and AdWords Podcast You’ll Ever Listen To – Episode 24
In our 24th episode of this internet business podcast we discuss researching and managing an effective PPC advertising campaign with our special guest Brian Kaldenberg of Kaldenberg Consulting.
Tools Of The Trade – Episode 23
In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.
Word Of Mouth Marketing And Social Media – Episode 22
In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk.
Essential WordPress Plugins – Episode 21
In the 21st episode of Managing The Edge we share 25 WordPress plugins that Doug, Andy, and the #mte community think are essential! Tune in to find out what they are and how to use them!
10 Things From Our Last Ten Episodes – Episode 20
In this 20th episode of Managing The Edge we discuss 10 things you should have learned from our last ten episodes… Enjoy!
Local Search Optimization – Episode 19
In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results – the highest growing area in search.
iPhone For Business – Episode 18
In our 18th episode of Managing The Edge we talk about the iPhone – beyond the games and fun – as a tool to manage your online business.
Blogging Is Still Cool – Episode 17
In our 17th episode of Managing The Edge we talk about how blogging is still cool – and still an essential part of your online business toolkit. We discuss the hows and whys of business blogging.
Social Media Measurement – Episode 16
In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics.
Long Tail of Content – Episode 15
In our 15th episode of Managing The Edge we discuss content outposts, content distribution, and the basics of a content strategy.
Live From Big Omaha – Episode 14
In our 14th episode we broadcast live from the BigOmaha conference in Omaha, NE where we discuss business, entrepreneurship, failure and lots more. Features interviews with Gary Vaynerchuk, Nathan Wright, Dusty Davidson, and Rich Drake.
Swine Flu – Episode 13
In this episode we discuss Swine Flu – more specifically how trends and search in social media can reveal market opportunities that are easy to attack if you are listening and are agile.
Listening Strategies – Episode 12
In our 12th episode we discuss and break down five listening strategies that you can use to get ahead of your competition.
Twitter For Business – Episode 11
In our 11th episode we discuss Twitter for business. We discuss using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more.
10 Things You Have Learned in Our First Ten Episodes – Episode 10
In our tenth episode we discuss ten things you should have learned from our first ten episodes. Greatest Hits making your business more findable and engaging on the web.
Multimedia Production Basics
In this episode of our internet business podcast, we discuss affordable multimedia production basics for both Mac and PC users. We show you how to use easy and affordable tools to create engaging content for your business’s website.
We’re Back – Episode 008
We’re back after a couple week hiatus! Doug and I have been traveling for conferences and are sorry we didn’t get a chance to pump out some content before we left.. But we were able to crank out a killer show for our 8th episode.
We discuss what we learned from our conferences (SXSW and EnterFest)
We [...]
You Need a Content Strategy – Episode 007
In the 7th episode of our internet business podcast we discuss why your business needs a content strategy and how to create engaging content that gets seen.
Real People, Real Results – Episode 006
In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.
Guest
Ryan Irwin – Nutrisport FPT
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This weeks “Don’t Do That” segment [...]
Web Strategy Planning – Episode 005
Web Strategy Planning is essential for any business. In this episode we cover technology, building community, content creation and strategy, internet marketing, and web analytics.
Back to Business – Episode 004
In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media.
Topics:
ROI of web strategy, social media, PR, etc
Creating goals
Measuring quantitative and qualitative results
Creating brand evangelists
Role of PR in Social Media Marketing world
Special thanks to Brian Kaldenberg and Brett Trout for their questions on our [...]
Web Analytics and SEO – Episode 003
In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability.
We discuss the ease of installing and configuring Google Analytics in WordPress. Also, we try to de-mystify the data you [...]
Building a Solid Technology Foundation – Episode 002
In our second episode of Managing The Edge we discuss initial steps of building a solid technology foundation. We talk about hosting as an early, critical decision when starting your website. Another critical decision is the platform on which the website will be run. We provide real world experience and blueprints for building a great [...]
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