In episode 32 we are joined by Mike Sansone to discuss Doug’s recent social media case study on getting real results with the techniques we talk about on this show.
Social Media Case Study – Episode 33
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Category Archives: Episodes
Small Business SEO – Episode 32
Episode 32 is the audio from our Small Business SEO webinar over at our new LunchTime MasterMind site!
Here are the slides from the webinar
Small Business SEO
The video will be available for LunchTime MasterMind members tomorrow!
Scaling Your Business On The Web – Episode 31
In Episode 31 Andy and Doug discuss scaling ANY business on the web – from personal trainers to plumbers.
If you have any questions or comments – let us know below! Oh – and don’t forget to subscribe in iTunes!
10 Things – Episode 30
Here’s another 10 things from our last ten episodes! The premise of these shows is to recap what we talked about on previous episodes to highlight content you may have missed!
- Essential WordPress Plugins
- Word Of Mouth Marketing and Social Media – Guests Zane Safrit and Mario Van Dijk
- Tools Of The Trade – Guest Aaron Webb
- The best PPC and AdWords Podcast Ever – Guest Brian Kaldenberg
- Google Wave for Biz and holiday marketing tips
- Data Driven Strategy
- We’re in the cloud
- Freemium and more with Geoff Wood
- Social Media ROI = Conversion
Show Links
Special thanks to Anita Campbell and Martin Lindeskog for including us in 100 Best Small Business Podcasts
Also, check out the SEO and Web Strategy webinar Doug and I did at EntreFest
Social Media ROI = Conversion – Episode 29
In this 29th episode of our internet business podcast we talk about measuring social media ROI by tracking conversions and other website goals.
Internet Business News
Tools Of The Week
- Andy – Posterous
- Doug – FourSquare
Do you have any questions or comments? Let us know!
Talking Freemium, Media, and More with Geoff Wood – Episode 28
In the 28th episode of our internet business podcast we talk with Geoff Wood from Silicon Prairie News about freemium business, SPN, the iPad, and more!
News & Updates
- Geoff and Andy started a new podcast at PrairieCast.com
- Twitter Local Trends
Tools of the week
- Andy -> Videolobby.com
- Doug -> AnalyticsLite (opens iTunes)
- Geoff -> Screenr.com
Questions or comments? Let us know in the comments or on our Facebook Page!
We’re In The Cloud – Episode 27
Thank you for stopping by to check out episode 27 of this internet business podcast… Did you know we have tons of subscription options?
In this episode we talk about...
How Google Caffeine and social media will be integrated into the real time search stream
- and -
Why you should use Amazon Web Services for your IT infrastructure
Our Tools Of The Week
Doug – HootSuite
Andy – ClickToTweet
Related Links
- How Google Rates Links From Twitter and Facebook
- Getting “IT” Right – Building A Cloud Infrastructure
- Why Your Business Needs Amazon S3
Video Coming Soon
Data Driven Strategy – Episode 26
Are you making data driven decisions?
Learn how Doug and I are changing our businesses by focusing on what the data tells us to do instead of guessing… This can be used for everything from product development to marketing.
5 Tips for Creating a Data-Driven Business
2. Make Business Sense of Your Data
4. Segment Data to Find Meaning and Behavior
These tips are from a post called “Creating A Data Driven Business” from WebStrategyWorkshop.com
Do you have any questions or comments on this week’s episode? Let us know in the comments!
Google Wave For Business And Holiday Marketing Tips – Episode 25
In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also cover some online marketing tips for the holidays.
Video
Not sure what Google Wave is or how it is important? Here is a video I played during the show to help shed some light on Wave for Doug.
Have a question or comment on Google Wave? Let us know in the comments!
The Best PayPerClick and AdWords Podcast You’ll Ever Listen To – Episode 24
The Best PayPerClick and AdWords Podcast You'll Ever Listen To - Episode 24 [ 1:02:03 ] Play Now | Play in Popup | Download
In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg – President of Kaldenberg Consulting. Brian’s company does e-commerce consulting and PPC campaign management.
In this episode we talk about researching and managing effective PPC campaigns.
Video
In this must-listen episode we talk about…
- What is PPC / CPC
- Top 3 PPC Channels
- Keyword Research
- Basics in Setting Up Campaign
- How to write an ad
- Google Analytics
- Paralysis By Analysis
- And how negative ROI inside analytics doesn’t mean you shouldn’t do Google Adwords
Special thanks to the following guests for joining us in the live broadcast
From the chat log:
mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page.
abrudtkuhl: oh how i hate that 
abrudtkuhl: that’s how you waste money
mike_templeton: word.
—
mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about.
—
JustBrady: your marketing and design must be goal-oriented
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mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys.
—
richdrake: definately use terms that aren’t to broad. I made that mistake
richdrake: could have used that advice a long time ago
abrudtkuhl: yea that’s huge
If you have any questions, please let us know in the comments or call in at 206-666-2779