In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg – President of Kaldenberg Consulting. Brian’s company does e-commerce consulting and PPC campaign management.
In this episode we talk about researching and managing effective PPC campaigns.
Video
In this must-listen episode we talk about…
- What is PPC / CPC
- Top 3 PPC Channels
- Keyword Research
- Basics in Setting Up Campaign
- How to write an ad
- Google Analytics
- Paralysis By Analysis
- And how negative ROI inside analytics doesn’t mean you shouldn’t do Google Adwords
Special thanks to the following guests for joining us in the live broadcast
From the chat log:
mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page.
abrudtkuhl: oh how i hate that 
abrudtkuhl: that’s how you waste money
mike_templeton: word.
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mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about.
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JustBrady: your marketing and design must be goal-oriented
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mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys.
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richdrake: definately use terms that aren’t to broad. I made that mistake
richdrake: could have used that advice a long time ago
abrudtkuhl: yea that’s huge
If you have any questions, please let us know in the comments or call in at 206-666-2779
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