In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability.
We discuss the ease of installing and configuring Google Analytics in WordPress. Also, we try to de-mystify the data you are analyzing in your analytics reports so you can focus on the most important statistics.
We also talk Search Engine Optimization (SEO) in this episode and what you need to know as a business to optimize your website. In this discussion we talk about creating content with SEO in mind and setting up a site structure in WordPress to optimize your findability.
Remember – findability is just one part of the equation of having a successful website. If you don’t have engaging content than you won’t have the opportunity to turn your findability into conversions.
Show Links
- Google Analytics – free web analytics (recommended)
- Clicky Web 2.0 Analytics – advanced analytics
- WordPress – Google Analytics Plugin
- WordPress – Google Sitemap Plugin
- WordPress – All-In-One SEO Plugin
- Google Webmaster Tools
- Google Website Optimizer
- Montastic Website Monitoring
- Blog Posts: Budgeting Web Analytics & Analytics Tips
We want to thank Rich Drake, Brett Trout, and Karri Wells for tuning in live and asking questions.
If you have any questions about the show, please let us know in the comments!
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