Managing The Edge » content strategy http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Sign Of The Times – A Yellow Pages Publisher Files For Chapter 11 http://managingtheedge.com/blog/sign-of-the-times-a-yellow-pages-publisher-files-for-chapter-11 http://managingtheedge.com/blog/sign-of-the-times-a-yellow-pages-publisher-files-for-chapter-11#comments Mon, 01 Jun 2009 15:38:46 +0000 Andy Brudtkuhl http://managingtheedge.com/blog/sign-of-the-times-a-yellow-pages-publisher-files-for-chapter-11

Are you still using Yellow Pages? Well if you’ve listened to our podcast we hope you’ve repurposed your Yellow Pages budget into a content strategy or search engine marketing campaign.

Traditional marketing avenues continue to take punishment in ways never seen before. Of course, we all know about newspapers and the trouble they are having. Now, it’s time for another stalwart of traditional small and medium business advertising, the Yellow Pages, to take more of a beating
– via MarketingPilgrim

Still not convinced? Try listening to You Need A Content Strategy and see how you can improve your ROI by repurposing your traditional advertising budget!

]]> http://managingtheedge.com/blog/sign-of-the-times-a-yellow-pages-publisher-files-for-chapter-11/feed 0 10 Things You Have Learned in Our First Ten Episodes – Episode 10 http://managingtheedge.com/episodes/10-things-you-have-learned-in-our-first-ten-episodes-episode-10 http://managingtheedge.com/episodes/10-things-you-have-learned-in-our-first-ten-episodes-episode-10#comments Mon, 06 Apr 2009 17:04:11 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=59

In the tenth episode of our internet business podcast we discuss 10 things you should have learned if you listened to our first ten episodes!

1. Build a solid technology foundation
2. Use WordPress – trust us just do it
3. Content is king
4. You need a content strategy
5. Multimedia production is affordable and easy
6. Re-purpose your traditional advertising $$$ into internet marketing and content production
7. Web Analytics are important
8. Freemium models work for any business
9. Web Strategy planning is essential
10. Our strategies work for real, brick & mortar businesses

Thanks to @dustinson @tjmapes, @karebear006, @aaronwebb, @miketempleton for tuning in to the live broadcast!

Video

]]> http://managingtheedge.com/episodes/10-things-you-have-learned-in-our-first-ten-episodes-episode-10/feed 1 0:49:07 In our tenth episode we discuss ten things you should have learned from our first ten episodes. Greatest Hits making your business more findable and engaging on the web. In our tenth episode we discuss ten things you should have learned from our first ten episodes. Greatest Hits making your business more findable and engaging on the web. Episodes Andy Brudtkuhl and Doug Mitchell no no You Need a Content Strategy – Episode 007 http://managingtheedge.com/episodes/you-need-a-content-strategy-episode-007 http://managingtheedge.com/episodes/you-need-a-content-strategy-episode-007#comments Mon, 23 Feb 2009 17:12:21 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=46

In our 7th episode of Managing The Edge we talk about why your business needs a content strategy.

  • What’s a content strategy?
  • How you can produce quality content
  • Content Distribution and Syndication
  • Content Repurposing / Multipurposing

And for this week’s “Don’t Do That” segment we discuss why you shouldn’t publish exact copies of the same blog post or article on multiple websites because Google frowns on it.

Show Links

Thanks to everyone that tuned in to the live show and specifically Rich Drake and Kenny Younger for chiming in with questions.

Here’s our recorded live broadcast…

Watch Video

And here’s the audio version of the podcast! Enjoy!

]]> http://managingtheedge.com/episodes/you-need-a-content-strategy-episode-007/feed 4 0:44:38 In the 7th episode of our internet business podcast we discuss why your business needs a content strategy and how to create engaging content that gets seen. In the 7th episode of our internet business podcast we discuss why your business needs a content strategy and how to create engaging content that gets seen. Episodes Andy Brudtkuhl and Doug Mitchell no no