Managing The Edge » conversion http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Social Media ROI = Conversion – Episode 29 http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29 http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29#comments Sat, 06 Feb 2010 17:05:27 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=396

In this 29th episode of our internet business podcast we talk about measuring social media ROI by tracking conversions and other website goals.

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]]> http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29/feed 5 0:43:46 In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals. In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals. Episodes Andy Brudtkuhl and Doug Mitchell no no Sales Contest 2.0 http://managingtheedge.com/blog/sales-contest-20 http://managingtheedge.com/blog/sales-contest-20#comments Wed, 20 May 2009 21:04:21 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=214

Sales contests inevitably make me think of this scene from GlenGarry Glen Ross (contains adult language).

At Managing The Edge we are having our own kind of sales contest. Doug and I are both writing sales copy for our course landing pages and we are having a contest to see who can generate the most conversions…

How are we doing it? A/B split tests using Google Website Optimizer. Basically when you go to http://ManagingTheEdge.com/TwitterForBusiness you will be served either one of two pages – my sales page or Doug’s. It requires very little setup and everything is tracked through Google Analytics. It’s a no-brainer if you are running ads or selling stuff online!

Yes – we’ll be discussing this in a future podcast!

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