A recent Forrester report says that incorporating video into your email marketing campaigns can increase click-through rates (CTR) by up to 2-3 times.

Here is how we embed video in email newsletters for Managing The Edge subscribers (Have you subscribed yet?) …

It’s very easy and it works fantastic. Basically we take a screenshot of our video player – including the “PLAY” icon (yes that’s important) – and we drop it in our email right up top. Last make the image a link to your post or wherever you want the user to land and you are all set!

And that’s it – you’ve got video in your email. Granted – it’s not true streaming video but it gives the impression and induces clicks. “Real” video embedding is not supported by most email clients and servers – so this is the best solution available to ensure your email is delivered.