Managing The Edge » findability http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Web Analytics and SEO – Episode 003 http://managingtheedge.com/episodes/web-analytics-and-seo-episode-003 http://managingtheedge.com/episodes/web-analytics-and-seo-episode-003#comments Mon, 26 Jan 2009 15:34:49 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=27

In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability.

We discuss the ease of installing and configuring Google Analytics in WordPress. Also, we try to de-mystify the data you are analyzing in your analytics reports so you can focus on the most important statistics.

We also talk Search Engine Optimization (SEO) in this episode and what you need to know as a business to optimize your website. In this discussion we talk about creating content with SEO in mind and setting up a site structure in WordPress to optimize your findability.

Remember – findability is just one part of the equation of having a successful website. If you don’t have engaging content than you won’t have the opportunity to turn your findability into conversions.

Show Links

We want to thank Rich Drake, Brett Trout, and Karri Wells for tuning in live and asking questions.

If you have any questions about the show, please let us know in the comments!

]]> http://managingtheedge.com/episodes/web-analytics-and-seo-episode-003/feed 4 0:50:46 In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability. We discuss the ease of installing and [...] In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability. We discuss the ease of installing and configuring Google Analytics in WordPress. Also, we try to de-mystify the data you are analyzing in your analytics reports so you can focus on the most important statistics. We also talk Search Engine Optimization (SEO) in this episode and what you need to know as a business to optimize your website. In this discussion we talk about creating content with SEO in mind and setting up a site structure in WordPress to optimize your findability. Remember – findability is just one part of the equation of having a successful website. If you don’t have engaging content than you won’t have the opportunity to turn your findability into conversions. Show Links Google Analytics – free web analytics (recommended) Clicky Web 2.0 Analytics – advanced analytics WordPress – Google Analytics Plugin WordPress – Google Sitemap Plugin WordPress – All-In-One SEO Plugin Google Webmaster Tools Google Website Optimizer Montastic Website Monitoring Blog Posts: Budgeting Web Analytics & Analytics Tips We want to thank Rich Drake, Brett Trout, and Karri Wells for tuning in live and asking questions. If you have any questions about the show, please let us know in the comments! Episodes Andy Brudtkuhl and Doug Mitchell no no What is the Edge? – Episode 001 http://managingtheedge.com/episodes/what-is-the-edge-episode-001 http://managingtheedge.com/episodes/what-is-the-edge-episode-001#comments Sun, 11 Jan 2009 19:43:37 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=3

In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.

Topics Discussed:

  • What does it mean to become more findable and engaging on the web?
  • How does search and Google impact your business?
  • Building community is essential for success
  • Findability is an absolute requirement in today’s business world

Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl of 48Web.

]]> http://managingtheedge.com/episodes/what-is-the-edge-episode-001/feed 11 0:34:51 In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business. Topics Discussed: What does it mean to become more findable and engaging on the web? How does search and Google impact your business? Bu[...] In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business. Topics Discussed: What does it mean to become more findable and engaging on the web? How does search and Google impact your business? Building community is essential for success Findability is an absolute requirement in today’s business world Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl of 48Web. Episodes Andy Brudtkuhl and Doug Mitchell no no