Managing The Edge » google analytics http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Social Media Measurement – Episode 16 http://managingtheedge.com/episodes/social-media-measurement-episode-16 http://managingtheedge.com/episodes/social-media-measurement-episode-16#comments Tue, 26 May 2009 17:20:10 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=216

In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. We cover three aspects in social media measurement – goals, tracking, and analytics.

Goals
Measurement is easier when you have goals defined up front. In this episode we discuss a few types of goals and which should be the most important.

Tracking
Link Tracking and keyword tracking are an important aspect in social media measurement. We discuss a few of the tools we use to make this easier.

Analytics
Analytics is important in any types of online measurement – especially social media measurement. We discuss how to use Google Analytics to track social media marketing progress and effectiveness in converting traffic to leads and sales.

Video

Show Links

Have any questions or comments about the show? Let us know in the comments!

Please note: We are skipping a week while we upgrade our studio.. Our next live broadcast will be on 6/5!

Also – did you know we started a blog too? Subscribe to RSS feed for the blog!

]]> http://managingtheedge.com/episodes/social-media-measurement-episode-16/feed 3 0:36:16 In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. Episodes Andy Brudtkuhl and Doug Mitchell no no