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	<title>Managing The Edge &#187; internet business</title>
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	<link>http://managingtheedge.com</link>
	<description>Internet Business Podcast - Small Biz Tech &#38; Online Marketing</description>
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	<copyright>2009 </copyright>
	<managingEditor>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</managingEditor>
	<webMaster>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</webMaster>
	<category>Internet Business</category>
	<ttl>1440</ttl>
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		<title>Managing The Edge</title>
		<link>http://managingtheedge.com</link>
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	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Web Strategies to Become More Findable and Engaging on the Web</itunes:summary>
	<itunes:keywords>internet business, web strategy, findability, internet marketing</itunes:keywords>
	<itunes:category text="Business" />
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
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		<itunes:name>Andy Brudtkuhl and Doug Mitchell</itunes:name>
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		<title>Scaling Your Business On The Web &#8211; Episode 31</title>
		<link>http://managingtheedge.com/episodes/scaling-your-business-on-the-web-episode-31</link>
		<comments>http://managingtheedge.com/episodes/scaling-your-business-on-the-web-episode-31#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:00:02 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[scaling]]></category>

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		<description><![CDATA[In Episode 31 Andy and Doug discuss scaling ANY business on the web - from personal trainers to plumbers.]]></description>
			<content:encoded><![CDATA[<p></p><p>In Episode 31 Andy and Doug discuss scaling ANY business on the web &#8211; from personal trainers to plumbers.</p>
<p>If you have any questions or comments &#8211; let us know below! Oh &#8211; and don&#8217;t forget to <a href="http://ManagingTheEdge.com/iTunes" target="_blank">subscribe in iTunes</a>!</p>
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		<slash:comments>3</slash:comments>
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		<itunes:duration>0:37:46</itunes:duration>
		<itunes:subtitle>In Episode 31 Andy and Doug discuss scaling ANY business on the web - from personal trainers to plumbers.</itunes:subtitle>
		<itunes:summary>In Episode 31 Andy and Doug discuss scaling ANY business on the web - from personal trainers to plumbers.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>Tools Of The Trade &#8211; Episode 23</title>
		<link>http://managingtheedge.com/episodes/tools-of-the-trade-episode-23</link>
		<comments>http://managingtheedge.com/episodes/tools-of-the-trade-episode-23#comments</comments>
		<pubDate>Mon, 14 Sep 2009 18:08:35 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[web work]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=339</guid>
		<description><![CDATA[In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.]]></description>
			<content:encoded><![CDATA[<p></p><p>In the 23rd episode of our awesome internet business podcast we talk &#8220;Tools Of The Trade&#8221; &#8211; all the tools we use to become efficient web workers. Special thanks to <a href="http://twitter.com/aaronwebb" target="_blank">Aaron Webb</a> for joining us as a guest.</p>
<p><strong>Video</strong><br />
<embed flashvars="autoplay=false" width="480" height="386" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/2063307" type="application/x-shockwave-flash" /></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<itunes:duration>0:58:36</itunes:duration>
		<itunes:subtitle>In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.</itunes:subtitle>
		<itunes:summary>In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<item>
		<title>Two New MTE Episodes Today</title>
		<link>http://managingtheedge.com/blog/two-new-mte-episodes-today</link>
		<comments>http://managingtheedge.com/blog/two-new-mte-episodes-today#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:56:43 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Episodes]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet business podcast]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=283</guid>
		<description><![CDATA[We are dropping two episodes of Managing The Edge internet business podcast today! Blogging Is Still Cool In our 17th episode we discuss how blogging has become overlooked as an essential online business tool to become more findable and engaging on the web. We talk about the how and why of business blogging as well [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>We are dropping two episodes of Managing The Edge internet business podcast today!</p>
<p><strong><a href="http://managingtheedge.com/episodes/blogging-is-still-cool" target="_blank">Blogging Is Still Cool</a><br />
</strong>In our 17th episode we discuss how blogging has become overlooked as an essential online business tool to become more findable and engaging on the web. We talk about the how and why of business blogging as well as the benefits and ROI.<br />
<em>Recorded 6/5/2009</em></p>
<p><a href="http://managingtheedge.com/episodes/iphone-for-business" target="_blank"><strong>iPhone For Business</strong></a><br />
In our 18th episode we talk about using the iPhone for business and productivity &#8211; beyond the games and fun. We talk about apps we use, syncing with Google, setting up your business email and much, much more!<br />
<em>Recorded 6/19/2009</em></p>
<p>Be sure to <a href="http://ManagingTheEdge.com/itunes" target="_blank">subscribe in iTunes</a> and leave us a review if you like the show!</p>
<p>Also &#8211; if you want to be alerted when we are <a href="http://ManagingTheEdge.com/live">recording live</a> please<a href="http://ManagingTheEdge.com/subscribe"> sign up for our email list</a>!</p>
<p>Thanks for listening!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Things You Have Learned in Our First Ten Episodes &#8211; Episode 10</title>
		<link>http://managingtheedge.com/episodes/10-things-you-have-learned-in-our-first-ten-episodes-episode-10</link>
		<comments>http://managingtheedge.com/episodes/10-things-you-have-learned-in-our-first-ten-episodes-episode-10#comments</comments>
		<pubDate>Mon, 06 Apr 2009 17:04:11 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=59</guid>
		<description><![CDATA[In our tenth episode we discuss ten things you should have learned from our first ten episodes. Greatest Hits making your business more findable and engaging on the web.]]></description>
			<content:encoded><![CDATA[<p></p><p>In the tenth episode of our internet business podcast we discuss 10 things you should have learned if you listened to our first ten episodes!</p>
<p>1. Build a solid technology foundation<br />
2. Use WordPress &#8211; trust us just do it<br />
3. Content is king<br />
4. You need a content strategy<br />
5. Multimedia production is affordable and easy<br />
6. Re-purpose your traditional advertising $$$ into internet marketing and content production<br />
7. Web Analytics are important<br />
8. Freemium models work for any business<br />
9. Web Strategy planning is essential<br />
10. Our strategies work for real, brick &amp; mortar businesses</p>
<p>Thanks to <a href="http://twitter.com/dustinson">@dustinson</a> <a href="http://twitter.com/tjmapes">@tjmapes</a>, <a href="http://twitter.com/karebear006">@karebear006</a>, <a href="http://twitter.com/aaronwebb">@aaronwebb</a>, <a href="http://twitter.com/miketempleton">@miketempleton</a> for tuning in to the live broadcast!</p>
<p><strong>Video</strong></p>
<p><embed flashvars="autoplay=false" width="320" height="260" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/1337026" type="application/x-shockwave-flash" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<itunes:duration>0:49:07</itunes:duration>
		<itunes:subtitle>In our tenth episode we discuss ten things you should have learned from our first ten episodes. Greatest Hits making your business more findable and engaging on the web.</itunes:subtitle>
		<itunes:summary>In our tenth episode we discuss ten things you should have learned from our first ten episodes. Greatest Hits making your business more findable and engaging on the web.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<item>
		<title>What is the Edge? &#8211; Episode 001</title>
		<link>http://managingtheedge.com/episodes/what-is-the-edge-episode-001</link>
		<comments>http://managingtheedge.com/episodes/what-is-the-edge-episode-001#comments</comments>
		<pubDate>Sun, 11 Jan 2009 19:43:37 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[findability]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[managing the edge]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=3</guid>
		<description><![CDATA[In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business. Topics Discussed: What does it mean to become more findable and engaging on the web? How does search and Google impact your business? Building community is essential for success Findability is an absolute [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.</p>
<p>Topics Discussed:</p>
<ul>
<li>What does it mean to become more findable and engaging on the web?</li>
<li>How does search and Google impact your business?</li>
<li>Building community is essential for success</li>
<li>Findability is an absolute requirement in today&#8217;s business world</li>
</ul>
<p><a title="An Internet Business Podcast" href="http://ManagingTheEdge.com">Managing the Edge</a> is brought to you from <a title="Co-Working in Des Moines, IA" href="http://ImpromptuStudio.com" target="_blank">Impromptu Studio</a> in Des Moines, IA by Doug Mitchell of <a href="http://createwowmedia.com" target="_blank">CreateWowMedia</a> and Andy Brudtkuhl of <a title="48Web - Web Strategy and Internet Marketing in Des Moines, IA" href="http://48WebConsulting.com" target="_blank">48Web</a>.</p>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<itunes:duration>0:34:51</itunes:duration>
		<itunes:subtitle>In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.
Topics Discussed:

What does it mean to become more findable and engaging on the web?
How does search and Google impact your business?
Bu[...]</itunes:subtitle>
		<itunes:summary>In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.
Topics Discussed:

What does it mean to become more findable and engaging on the web?
How does search and Google impact your business?
Building community is essential for success
Findability is an absolute requirement in today&#8217;s business world

Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl of 48Web.</itunes:summary>
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