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	<title>Managing The Edge &#187; listening</title>
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		<title>Swine Flu &#8211; Episode 13</title>
		<link>http://managingtheedge.com/episodes/swine-flu-episode-13</link>
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		<pubDate>Wed, 06 May 2009 20:29:46 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[listening]]></category>
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		<description><![CDATA[In this episode we discuss Swine Flu - more specifically how trends and search in social media can reveal market opportunities that are easy to attack if you are listening and are agile.]]></description>
			<content:encoded><![CDATA[<p></p><p>In this episode we talk about Swine Flu! More specifically we discuss how you can find and execute on trends and search in social media to attack market opportunities.</p>
<p>We had some technical difficulties in this episode including GarageBand failing and my notes not being saved in Basecamp. So, we have published the show late and have no show notes or links! We promise this won&#8217;t happen again! Who said content production is easy? Wait, <a href="http://managingtheedge.com/episodes/multimedia-production-basics" title="Content Production Basics">we did</a>.</p>
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		<itunes:duration>0:39:28</itunes:duration>
		<itunes:subtitle>In this episode we discuss Swine Flu - more specifically how trends and search in social media can reveal market opportunities that are easy to attack if you are listening and are agile.</itunes:subtitle>
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		<title>Listening Strategies &#8211; Episode 12</title>
		<link>http://managingtheedge.com/episodes/listening-strategies-episode-11</link>
		<comments>http://managingtheedge.com/episodes/listening-strategies-episode-11#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:51:37 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[online reputation monitoring]]></category>
		<category><![CDATA[social media]]></category>
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		<description><![CDATA[In our 12th episode we discuss and break down five listening strategies that you can use to get ahead of your competition.]]></description>
			<content:encoded><![CDATA[<p></p><p>In this episode we discuss five listening strategies you can use to get ahead of your competition and not get caught with your pants down.</p>
<p><strong>5 Listening Strategies</strong><br />
1. Figure out how conversations happen &#8211; Get Your Feet Wet<br />
2. Monitor your brand &#8211; Vanity Search<br />
3. Industry / Niche market research &#8211; Free Focus Groups<br />
4. Watch your competition &#8211; Competitive Advantage<br />
5. Sales, support, and upsell &#8211; Find Opportunities</p>
<p>Thanks to everyone who <a href="http://ManagingTheEdge.com/live" target="_blank">tuned in live</a> and chatted with us &#8211; especially <a href="http://twitter.com/chewbocka" target="_blank">@chewbocka</a> for jumping in!</p>
<p>Don&#8217;t forget to <a href="http://ManagingTheEdge.com/itunes" target="_blank">subscribe in iTunes</a> and leave us feedback/ratings! Also check out the <a href="http://search.twitter.com/search?q=%23mte">#mte hashtag</a> on Twitter to follow the show!</p>
<p><strong>Video</strong><br />
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		<itunes:subtitle>In our 12th episode we discuss and break down five listening strategies that you can use to get ahead of your competition.</itunes:subtitle>
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