Managing The Edge » local search http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Local Search Optimization http://managingtheedge.com/blog/local-search-optimization-2 http://managingtheedge.com/blog/local-search-optimization-2#comments Thu, 02 Jul 2009 14:58:08 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=295

Earlier this week we put out the “Local Search Optimization” to help businesses realize and act on the potential of the local search market. We’ve gotten several questions since then as well as a few “Ah-Ha” moments…

The tips we discussed in this episode are absolutely essential for any business that are taking the web seriously as a lead and sales generator. Please – don’t leave these opportunities on the table.
We wanted to share a couple great resources with you – beyond the podcast – to help you take advantage of the fastest growing search market on the web…
Local Search Ranking Factors from David Mihm helps rank the most important details for you to focus on when optimizing for local search.
Google Local Search Optimization Glossary from Bill Slawski will answer any questions you have if you run into something that you are unsure about.
And Ian Lurie’s Local Search Optimization 101 should help you get started if you want to jump in right away
Visit http://managingtheedge.com/episodes/local-search-optimization to learn how and why you this is so important to your business!
Subscribe to the podcast in iTunes at http://ManagingTheEdge.com/itunes
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]]> http://managingtheedge.com/blog/local-search-optimization-2/feed 0 Local Search Optimization – Episode 19 http://managingtheedge.com/episodes/local-search-optimization http://managingtheedge.com/episodes/local-search-optimization#comments Mon, 29 Jun 2009 17:17:21 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=292

In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results – the highest growing area in search.

We talk about using Google Local Business Center as a means to get listed in search results. Also discussed are quick tips for optimizing that listing as well as some basic SEO tips for your website for local targeting. And finally we dove into localizing Pay Per Click (PPC) advertising as a way to decrease your budget and enhance your findability.

If you haven’t added your business, do so at the following…

For Google, go to Google.com/Accounts.
For Yahoo, go to Yahoo.com and set up an account
For Bing, go to bing.com/webmaster

To access Google Local Business Center (as discussed on the show) go to Google.com/local/add

If you have any questions please let us know in the comments or on Twitter with hashtag “#mte”…

Video (sorry for the choppiness, we blame uStream)

]]> http://managingtheedge.com/episodes/local-search-optimization/feed 2 0:58:41 In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. Episodes Andy Brudtkuhl and Doug Mitchell no no