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	<title>Managing The Edge &#187; marketing</title>
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	<link>http://managingtheedge.com</link>
	<description>Internet Business Podcast - Small Biz Tech &#38; Online Marketing</description>
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	<managingEditor>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</managingEditor>
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	<category>Internet Business</category>
	<ttl>1440</ttl>
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		<title>Managing The Edge</title>
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	<itunes:summary>Web Strategies to Become More Findable and Engaging on the Web</itunes:summary>
	<itunes:keywords>internet business, web strategy, findability, internet marketing</itunes:keywords>
	<itunes:category text="Business" />
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
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		<itunes:name>Andy Brudtkuhl and Doug Mitchell</itunes:name>
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		<title>Data Driven Strategy &#8211; Episode 26</title>
		<link>http://managingtheedge.com/episodes/data-driven-strategy-episode-26</link>
		<comments>http://managingtheedge.com/episodes/data-driven-strategy-episode-26#comments</comments>
		<pubDate>Mon, 18 Jan 2010 16:18:34 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Andy and Doug discuss how we have changed our businesses by making data driven decisions rather than relying on instinct.]]></description>
			<content:encoded><![CDATA[<p></p><p><strong><img class="alignright" title="Data Driven Marketing" src="http://farm5.static.flickr.com/4037/4285345186_16b8a40d30.jpg" alt="" width="300" height="225" />Are you making </strong><a title="Data Driven Marketing" href="http://webstrategyworkshop.com/5-tips-for-creating-a-data-driven-business/" target="_blank"><strong>data driven decisions</strong></a><strong>? </strong></p>
<p>Learn how Doug and I are changing our businesses by focusing on what the data tells us to do instead of guessing&#8230; This can be used for everything from product development to marketing.</p>
<h3>5 Tips for Creating a Data-Driven Business</h3>
<p>1. <a href="http://webstrategyworkshop.com/5-web-strategy-goals/" target="_blank">Create and Measure Goals</a></p>
<p>2. <a href="http://webstrategyworkshop.com/google-analytics-video-tutorials/" target="_blank">Make Business Sense of Your Data</a></p>
<p>3. <a href="http://webstrategyworkshop.com/google-website-optimizer-video-tutorials/" target="_blank">Test Your Decisions</a></p>
<p>4. <a href="http://webstrategyworkshop.com/segmenting-data-web-analytics/" target="_blank">Segment Data to Find Meaning and Behavior</a></p>
<p>5. <a href="http://webstrategyworkshop.com/2-tips-before-you-launch-your-internet-marketing-campaign/" target="_blank">Research Before You Launch</a></p>
<p><em>These tips are from a post called &#8220;<a title="Learn How To Create A Data Driven Business" href="http://webstrategyworkshop.com/5-tips-for-creating-a-data-driven-business/" target="_blank">Creating A Data Driven Business</a>&#8221; from WebStrategyWorkshop.com</em></p>
<p>Do you have any questions or comments on this week&#8217;s episode? Let us know in the comments!</p>
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		<itunes:duration>0:39:15</itunes:duration>
		<itunes:subtitle>Andy and Doug discuss how we have changed our businesses by making data driven decisions rather than relying on instinct.</itunes:subtitle>
		<itunes:summary>Andy and Doug discuss how we have changed our businesses by making data driven decisions rather than relying on instinct.</itunes:summary>
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		<title>Twitter For Business &#8211; Episode 11</title>
		<link>http://managingtheedge.com/episodes/twitter-for-business-episode-11</link>
		<comments>http://managingtheedge.com/episodes/twitter-for-business-episode-11#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:06:08 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[In our 11th episode we discuss Twitter for business. We discuss using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more.]]></description>
			<content:encoded><![CDATA[<p></p><p>In our 11th episode we discuss <strong>Twitter for business</strong>. We talk about using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more.</p>
<p>Special thanks to <a href="http://twitter.com/tjmapes" target="_blank">@TjMapes</a>, <a href="http://twitter.com/miketempleton" target="_blank">@miketempleton</a>, <a href="http://twitter.com/aaronwebb" target="_blank">@aaronwebb</a>, and <a href="http://twitter.com/microblink" target="_blank">@microblink</a> for tuning in to the <a href="http://ManagingTheEdge.com/live" target="_blank">live broadcast</a>!</p>
<p><strong>Show Links</strong><br />
- <a href="http://search.twitter.com" target="_blank">Twitter Search</a><br />
- <a href="http://twellow.com" target="_blank">Twellow</a><br />
- <a href="http://tweetlater.com" target="_blank">TweetLater</a><br />
- <a href="Twtcpon.com" target="_blank">Twtcpon.com</a><br />
- <a href="http://twitbacks.com" target="_blank">Twitbacks.com</a><br />
- <a href="http://twitter.com/richardatdell" target="_blank">@richardatdell</a>, <a href="http://twitter.com/comcastcares" target="_blank">@comcastcares</a>, <a href="http://twitter.com/nutrisportfpt" target="_blank">@nutrisportfpt</a></p>
<p><strong>Video</strong><br />
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<p>If you have any questions, comments, ideas, etc&#8230; Let us know in the comments!</p>
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		<slash:comments>3</slash:comments>
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		<itunes:duration>0:42:14</itunes:duration>
		<itunes:subtitle>In our 11th episode we discuss Twitter for business. We discuss using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more.</itunes:subtitle>
		<itunes:summary>In our 11th episode we discuss Twitter for business. We discuss using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
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		<item>
		<title>We&#8217;re Back &#8211; Episode 008</title>
		<link>http://managingtheedge.com/episodes/were-back-episode-008</link>
		<comments>http://managingtheedge.com/episodes/were-back-episode-008#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:52:08 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[entrefest]]></category>
		<category><![CDATA[freemium]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[sxsw]]></category>

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		<description><![CDATA[We&#8217;re back after a couple week hiatus! Doug and I have been traveling for conferences and are sorry we didn&#8217;t get a chance to pump out some content before we left.. But we were able to crank out a killer show for our 8th episode. We discuss what we learned from our conferences (SXSW and [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>We&#8217;re back after a couple week hiatus! Doug and I have been traveling for conferences and are sorry we didn&#8217;t get a chance to pump out some content before we left.. But we were able to crank out a killer show for our 8th episode.</p>
<p>We discuss what we learned from our conferences (<a href="http://search.twitter.com/search?q=sxsw" target="_blank">SXSW </a>and <a href="http://search.twitter.com/search?q=%23entrefest" target="_blank">EnterFest</a>)</p>
<p>We talked about using a Freemium model for your business and how you can use your website as a tool for this model. We also covered walking the fine line between marketing and spam &#8211; is your marketing message really spam? If so you need to tweak before you alienate your community.</p>
<p>In this episode&#8217;s &#8220;Don&#8217;t Do That&#8221; segment we talk about the Goldilocks philosophy when developing a new website&#8230; Don&#8217;t take the &#8220;free&#8221; site and don&#8217;t pay too much.</p>
<p>Special Thanks to <a href="http://twitter.com/tjmapes" target="_blank">TJ Mapes</a>, <a href="http://twitter.com/justbrady" target="_blank">Justin Brady</a>, and <a href="http://twitter.com/smartypig" target="_blank">SmartyPig</a> for tuning in to the live broadcast.</p>
<p>We <a href="http://ManagingTheEdge.com/live">broadcast live</a> every Friday at 9:30ish AM where we take questions and comments from our viewers! Also, be sure to <a href="http://ManagingTheEdge.com/itunes">subscribe to the podcast in iTunes</a>! </p>
<p><strong>Video</strong><br />
<embed flashvars="autoplay=false" width="320" height="260" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/1274803" type="application/x-shockwave-flash" /></p>
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		<slash:comments>3</slash:comments>
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