Managing The Edge » ppc http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no The Best PayPerClick and AdWords Podcast You’ll Ever Listen To – Episode 24 http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24 http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24#comments Tue, 15 Sep 2009 20:03:38 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=341

InternetBusinessPodcast-AdWordsIn one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg – President of Kaldenberg Consulting. Brian’s company does e-commerce consulting and PPC campaign management.

In this episode we talk about researching and managing effective PPC campaigns.

Video

In this must-listen episode we talk about…

  • What is PPC / CPC
  • Top 3 PPC Channels
  • Keyword Research
  • Basics in Setting Up Campaign
  • How to write an ad
  • Google Analytics
  • Paralysis By Analysis
  • And how negative ROI inside analytics doesn’t mean you shouldn’t do Google Adwords

Special thanks to the following guests for joining us in the live broadcast

From the chat log:

mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page.
abrudtkuhl: oh how i hate that :)
abrudtkuhl: that’s how you waste money
mike_templeton: word.
—
mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about.
—
JustBrady: your marketing and design must be goal-oriented
—
mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys.
—
richdrake: definately use terms that aren’t to broad. I made that mistake
richdrake: could have used that advice a long time ago
abrudtkuhl: yea that’s huge

If you have any questions, please let us know in the comments or call in at 206-666-2779

]]> http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24/feed 5 1:02:03 In our 24th episode of this internet business podcast we discuss researching and managing an effective PPC advertising campaign with our special guest Brian Kaldenberg of Kaldenberg Consulting. In our 24th episode of this internet business podcast we discuss researching and managing an effective PPC advertising campaign with our special guest Brian Kaldenberg of Kaldenberg Consulting. Episodes Andy Brudtkuhl and Doug Mitchell no no Local Search Optimization – Episode 19 http://managingtheedge.com/episodes/local-search-optimization http://managingtheedge.com/episodes/local-search-optimization#comments Mon, 29 Jun 2009 17:17:21 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=292

In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results – the highest growing area in search.

We talk about using Google Local Business Center as a means to get listed in search results. Also discussed are quick tips for optimizing that listing as well as some basic SEO tips for your website for local targeting. And finally we dove into localizing Pay Per Click (PPC) advertising as a way to decrease your budget and enhance your findability.

If you haven’t added your business, do so at the following…

For Google, go to Google.com/Accounts.
For Yahoo, go to Yahoo.com and set up an account
For Bing, go to bing.com/webmaster

To access Google Local Business Center (as discussed on the show) go to Google.com/local/add

If you have any questions please let us know in the comments or on Twitter with hashtag “#mte”…

Video (sorry for the choppiness, we blame uStream)

]]> http://managingtheedge.com/episodes/local-search-optimization/feed 2 0:58:41 In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. Episodes Andy Brudtkuhl and Doug Mitchell no no