In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media.
Topics:
- ROI of web strategy, social media, PR, etc
- Creating goals
- Measuring quantitative and qualitative results
- Creating brand evangelists
- Role of PR in Social Media Marketing world
Special thanks to Brian Kaldenberg and Brett Trout for their questions on our live broadcast.
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Managing the Edge is an internet business podcast brought to you by Andy Brudtkuhl, Chief Web Guru and web strategist at 48Web; and Doug Mitchell, Chief Deliverer of Results at CreateWowMedia. The podcast is recorded at Impromptu Studio in Des Moines, IA.
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