<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
		xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>Managing The Edge &#187; PR</title>
	<atom:link href="http://managingtheedge.com/tag/pr/feed" rel="self" type="application/rss+xml" />
	<link>http://managingtheedge.com</link>
	<description>Internet Business Podcast - Small Biz Tech &#38; Online Marketing</description>
	<lastBuildDate>Tue, 27 Sep 2011 21:34:41 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<copyright>2009 </copyright>
	<managingEditor>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</managingEditor>
	<webMaster>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</webMaster>
	<category>Internet Business</category>
	<ttl>1440</ttl>
	<image>
		<url>http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png</url>
		<title>Managing The Edge</title>
		<link>http://managingtheedge.com</link>
		<width>144</width>
		<height>144</height>
	</image>
	<itunes:new-feed-url>http://feeds.feedburner.com/ManagingTheEdge</itunes:new-feed-url>
	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Web Strategies to Become More Findable and Engaging on the Web</itunes:summary>
	<itunes:keywords>internet business, web strategy, findability, internet marketing</itunes:keywords>
	<itunes:category text="Business" />
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:category text="Technology" />
	<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
	<itunes:owner>
		<itunes:name>Andy Brudtkuhl and Doug Mitchell</itunes:name>
		<itunes:email>abrudtkuhl@gmail.com</itunes:email>
	</itunes:owner>
	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge300x300.png" />
		<item>
		<title>Back to Business &#8211; Episode 004</title>
		<link>http://managingtheedge.com/episodes/back-to-business-episode-004</link>
		<comments>http://managingtheedge.com/episodes/back-to-business-episode-004#comments</comments>
		<pubDate>Mon, 02 Feb 2009 19:54:17 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=37</guid>
		<description><![CDATA[In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media. Topics: ROI of web strategy, social media, PR, etc Creating goals Measuring quantitative and qualitative results Creating brand evangelists Role of PR in Social Media Marketing world Special thanks to Brian Kaldenberg and [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In our fourth episode of <a href="http://ManagingTheEdge.com">Managing The Edge</a> we talk about the Return On Investment <em>(ROI)</em> of web strategy and social media.</p>
<p><strong>Topics:</strong></p>
<ul>
<li>ROI of web strategy, social media, PR, etc</li>
<li>Creating goals</li>
<li>Measuring quantitative and qualitative results</li>
<li>Creating brand evangelists</li>
<li>Role of PR in <a href="http://webstrategyworkshop.com/glossary/social-media-marketing-smm/" target="_blank">Social Media Marketing</a> world</li>
</ul>
<p>Special thanks to <a href="http://twitter.com/briankaldenberg" target="_blank">Brian Kaldenberg</a> and <a href="http://twitter.com/bretttrout" target="_blank">Brett Trout</a> for their questions on our <a href="http://managingtheedge.com/live">live broadcast</a>.</p>
<p>===</p>
<p>Managing the Edge is an <strong>internet business podcast</strong> brought to you by <a onclick="javascript:pageTracker._trackPageview('/outbound/article/YouMetAndy.com');" href="http://youmetandy.com/" target="_blank">Andy Brudtkuhl</a>, Chief Web Guru and web strategist at <a title="Web Strategy and Internet Marketing in Des Moines, IA" onclick="javascript:pageTracker._trackPageview('/outbound/article/48WebConsulting.com');" href="http://48webconsulting.com/" target="_blank">48Web</a>; and <a onclick="javascript:pageTracker._trackPageview('/outbound/article/dougmitchell.me');" href="http://dougmitchell.me/" target="_blank">Doug Mitchell</a>, Chief Deliverer of Results at <a onclick="javascript:pageTracker._trackPageview('/outbound/article/CreateWowMedia.com');" href="http://createwowmedia.com/" target="_blank">CreateWowMedia</a>. The podcast is recorded at <a onclick="javascript:pageTracker._trackPageview('/outbound/article/ImpromptuStudio.com');" href="http://impromptustudio.com/" target="_blank">Impromptu Studio</a> in Des Moines, IA.</p>
]]></content:encoded>
			<wfw:commentRss>http://managingtheedge.com/episodes/back-to-business-episode-004/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://managingtheedge.com/podpress_trac/feed/37/0/EdgeCast004.mp3" length="36618994" type="audio/mpeg" />
		<itunes:duration>0:38:08</itunes:duration>
		<itunes:subtitle>In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media.
Topics:

ROI of web strategy, social media, PR, etc
Creating goals
Measuring quantitative and qualitative results
Creating bran[...]</itunes:subtitle>
		<itunes:summary>In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media.
Topics:

ROI of web strategy, social media, PR, etc
Creating goals
Measuring quantitative and qualitative results
Creating brand evangelists
Role of PR in Social Media Marketing world

Special thanks to Brian Kaldenberg and Brett Trout for their questions on our live broadcast.
===
Managing the Edge is an internet business podcast brought to you by Andy Brudtkuhl, Chief Web Guru and web strategist at 48Web; and Doug Mitchell, Chief Deliverer of Results at CreateWowMedia. The podcast is recorded at Impromptu Studio in Des Moines, IA.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
	</channel>
</rss>

