ROI

Social Media Measurement – Episode 16

by Andy Brudtkuhl on May 26, 2009

Social Media Measurement - Episode 16 [ 36:16 ] Play Now | Play in Popup | Download

In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. We cover three aspects in social media measurement – goals, tracking, and analytics.

Goals
Measurement is easier when you have goals defined up front. In this episode we discuss a few types of goals and which should be the most important.

Tracking
Link Tracking and keyword tracking are an important aspect in social media measurement. We discuss a few of the tools we use to make this easier.

Analytics
Analytics is important in any types of online measurement – especially social media measurement. We discuss how to use Google Analytics to track social media marketing progress and effectiveness in converting traffic to leads and sales.

Video

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Have any questions or comments about the show? Let us know in the comments!

Please note: We are skipping a week while we upgrade our studio.. Our next live broadcast will be on 6/5!

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Real People, Real Results – Episode 006

by Andy Brudtkuhl on February 16, 2009

Real People, Real Results - Episode 006 [ 38:08 ] Play Now | Play in Popup | Download

In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.

Guest
Ryan Irwin – Nutrisport FPT
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This weeks “Don’t Do That” segment is: “Don’t use social media as a sales bullhorn”

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Thanks to Brian Kaldenberg for asking a question on our live video broadcast and to @tjmapes, @bretttrout, and @chewbocka for tuning in.

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Back to Business – Episode 004

February 2, 2009
Back To Business - Episode 004 [ 38:08 ] Play Now | Play in Popup | Download

In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media. Topics: ROI of web strategy, social media, PR, etc Creating goals Measuring quantitative and qualitative results Creating brand evangelists Role of PR in Social Media Marketing world Special thanks to Brian Kaldenberg and [...]

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