Tag Archives: ROI

Social Media Measurement – Episode 16

 
 Social Media Measurement - Episode 16 [36:16m]: Play Now | Play in Popup | Download

In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics.

Real People, Real Results – Episode 006

 
 Real People, Real Results - Episode 006 [38:08m]: Play Now | Play in Popup | Download

In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.
Guest
Ryan Irwin – Nutrisport FPT
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This weeks “Don’t Do That” segment [...]

Back to Business – Episode 004

 
 Back To Business - Episode 004 [38:08m]: Play Now | Play in Popup | Download

In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media.
Topics:

ROI of web strategy, social media, PR, etc
Creating goals
Measuring quantitative and qualitative results
Creating brand evangelists
Role of PR in Social Media Marketing world

Special thanks to Brian Kaldenberg and Brett Trout for their questions on our [...]


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