Managing The Edge » ROI http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Social Media Measurement – Episode 16 http://managingtheedge.com/episodes/social-media-measurement-episode-16 http://managingtheedge.com/episodes/social-media-measurement-episode-16#comments Tue, 26 May 2009 17:20:10 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=216

In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. We cover three aspects in social media measurement – goals, tracking, and analytics.

Goals
Measurement is easier when you have goals defined up front. In this episode we discuss a few types of goals and which should be the most important.

Tracking
Link Tracking and keyword tracking are an important aspect in social media measurement. We discuss a few of the tools we use to make this easier.

Analytics
Analytics is important in any types of online measurement – especially social media measurement. We discuss how to use Google Analytics to track social media marketing progress and effectiveness in converting traffic to leads and sales.

Video

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]]> http://managingtheedge.com/episodes/social-media-measurement-episode-16/feed 3 0:36:16 In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. Episodes Andy Brudtkuhl and Doug Mitchell no no Real People, Real Results – Episode 006 http://managingtheedge.com/episodes/real-people-real-results-episode-006 http://managingtheedge.com/episodes/real-people-real-results-episode-006#comments Mon, 16 Feb 2009 18:47:20 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=44

In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.

Guest
Ryan Irwin – Nutrisport FPT
Follow them on Twitter

This weeks “Don’t Do That” segment is: “Don’t use social media as a sales bullhorn”

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Thanks to Brian Kaldenberg for asking a question on our live video broadcast and to @tjmapes, @bretttrout, and @chewbocka for tuning in.

]]> http://managingtheedge.com/episodes/real-people-real-results-episode-006/feed 1 0:38:08 In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is get[...] In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting. Guest Ryan Irwin – Nutrisport FPT Follow them on Twitter This weeks “Don’t Do That” segment is: “Don’t use social media as a sales bullhorn” === Thanks to Brian Kaldenberg for asking a question on our live video broadcast and to @tjmapes, @bretttrout, and @chewbocka for tuning in. Episodes Andy Brudtkuhl and Doug Mitchell no no Back to Business – Episode 004 http://managingtheedge.com/episodes/back-to-business-episode-004 http://managingtheedge.com/episodes/back-to-business-episode-004#comments Mon, 02 Feb 2009 19:54:17 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=37

In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media.

Topics:

  • ROI of web strategy, social media, PR, etc
  • Creating goals
  • Measuring quantitative and qualitative results
  • Creating brand evangelists
  • Role of PR in Social Media Marketing world

Special thanks to Brian Kaldenberg and Brett Trout for their questions on our live broadcast.

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Managing the Edge is an internet business podcast brought to you by Andy Brudtkuhl, Chief Web Guru and web strategist at 48Web; and Doug Mitchell, Chief Deliverer of Results at CreateWowMedia. The podcast is recorded at Impromptu Studio in Des Moines, IA.

]]> http://managingtheedge.com/episodes/back-to-business-episode-004/feed 1 0:38:08 In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media. Topics: ROI of web strategy, social media, PR, etc Creating goals Measuring quantitative and qualitative results Creating bran[...] In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media. Topics: ROI of web strategy, social media, PR, etc Creating goals Measuring quantitative and qualitative results Creating brand evangelists Role of PR in Social Media Marketing world Special thanks to Brian Kaldenberg and Brett Trout for their questions on our live broadcast. === Managing the Edge is an internet business podcast brought to you by Andy Brudtkuhl, Chief Web Guru and web strategist at 48Web; and Doug Mitchell, Chief Deliverer of Results at CreateWowMedia. The podcast is recorded at Impromptu Studio in Des Moines, IA. Episodes Andy Brudtkuhl and Doug Mitchell no no