Managing The Edge » seo http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Small Business SEO – Episode 32 http://managingtheedge.com/episodes/small-business-seo-episode-32 http://managingtheedge.com/episodes/small-business-seo-episode-32#comments Thu, 25 Mar 2010 15:25:48 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=405

Episode 32 is the audio from our Small Business SEO webinar over at our new LunchTime MasterMind site!

Here are the slides from the webinar

Small Business SEO

The video will be available for LunchTime MasterMind members tomorrow!

]]> http://managingtheedge.com/episodes/small-business-seo-episode-32/feed 0 0:59:06 In Episode 32 we talk Small Business SEO. This audio is from our latest LunchTime MasterMind webinar. In Episode 32 we talk Small Business SEO. This audio is from our latest LunchTime MasterMind webinar. Episodes Andy Brudtkuhl and Doug Mitchell no no Local Search Optimization http://managingtheedge.com/blog/local-search-optimization-2 http://managingtheedge.com/blog/local-search-optimization-2#comments Thu, 02 Jul 2009 14:58:08 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=295

Earlier this week we put out the “Local Search Optimization” to help businesses realize and act on the potential of the local search market. We’ve gotten several questions since then as well as a few “Ah-Ha” moments…

The tips we discussed in this episode are absolutely essential for any business that are taking the web seriously as a lead and sales generator. Please – don’t leave these opportunities on the table.
We wanted to share a couple great resources with you – beyond the podcast – to help you take advantage of the fastest growing search market on the web…
Local Search Ranking Factors from David Mihm helps rank the most important details for you to focus on when optimizing for local search.
Google Local Search Optimization Glossary from Bill Slawski will answer any questions you have if you run into something that you are unsure about.
And Ian Lurie’s Local Search Optimization 101 should help you get started if you want to jump in right away
Visit http://managingtheedge.com/episodes/local-search-optimization to learn how and why you this is so important to your business!
Subscribe to the podcast in iTunes at http://ManagingTheEdge.com/itunes
We have been sending great tips to our email subscribers, so please subscribe to future updates at http://ManagingTheEdge.com/subscribe
]]> http://managingtheedge.com/blog/local-search-optimization-2/feed 0 Local Search Optimization – Episode 19 http://managingtheedge.com/episodes/local-search-optimization http://managingtheedge.com/episodes/local-search-optimization#comments Mon, 29 Jun 2009 17:17:21 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=292

In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results – the highest growing area in search.

We talk about using Google Local Business Center as a means to get listed in search results. Also discussed are quick tips for optimizing that listing as well as some basic SEO tips for your website for local targeting. And finally we dove into localizing Pay Per Click (PPC) advertising as a way to decrease your budget and enhance your findability.

If you haven’t added your business, do so at the following…

For Google, go to Google.com/Accounts.
For Yahoo, go to Yahoo.com and set up an account
For Bing, go to bing.com/webmaster

To access Google Local Business Center (as discussed on the show) go to Google.com/local/add

If you have any questions please let us know in the comments or on Twitter with hashtag “#mte”…

Video (sorry for the choppiness, we blame uStream)

]]> http://managingtheedge.com/episodes/local-search-optimization/feed 2 0:58:41 In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. Episodes Andy Brudtkuhl and Doug Mitchell no no Web Analytics and SEO – Episode 003 http://managingtheedge.com/episodes/web-analytics-and-seo-episode-003 http://managingtheedge.com/episodes/web-analytics-and-seo-episode-003#comments Mon, 26 Jan 2009 15:34:49 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=27

In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability.

We discuss the ease of installing and configuring Google Analytics in WordPress. Also, we try to de-mystify the data you are analyzing in your analytics reports so you can focus on the most important statistics.

We also talk Search Engine Optimization (SEO) in this episode and what you need to know as a business to optimize your website. In this discussion we talk about creating content with SEO in mind and setting up a site structure in WordPress to optimize your findability.

Remember – findability is just one part of the equation of having a successful website. If you don’t have engaging content than you won’t have the opportunity to turn your findability into conversions.

Show Links

We want to thank Rich Drake, Brett Trout, and Karri Wells for tuning in live and asking questions.

If you have any questions about the show, please let us know in the comments!

]]> http://managingtheedge.com/episodes/web-analytics-and-seo-episode-003/feed 4 0:50:46 In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability. We discuss the ease of installing and [...] In this Part 2 of Building a Solid Technology Foundation (listen to Part 1) for your business we talk about the importance of using analytics and creating a site structure and content conducive to findability. We discuss the ease of installing and configuring Google Analytics in WordPress. Also, we try to de-mystify the data you are analyzing in your analytics reports so you can focus on the most important statistics. We also talk Search Engine Optimization (SEO) in this episode and what you need to know as a business to optimize your website. In this discussion we talk about creating content with SEO in mind and setting up a site structure in WordPress to optimize your findability. Remember – findability is just one part of the equation of having a successful website. If you don’t have engaging content than you won’t have the opportunity to turn your findability into conversions. Show Links Google Analytics – free web analytics (recommended) Clicky Web 2.0 Analytics – advanced analytics WordPress – Google Analytics Plugin WordPress – Google Sitemap Plugin WordPress – All-In-One SEO Plugin Google Webmaster Tools Google Website Optimizer Montastic Website Monitoring Blog Posts: Budgeting Web Analytics & Analytics Tips We want to thank Rich Drake, Brett Trout, and Karri Wells for tuning in live and asking questions. If you have any questions about the show, please let us know in the comments! Episodes Andy Brudtkuhl and Doug Mitchell no no What is the Edge? – Episode 001 http://managingtheedge.com/episodes/what-is-the-edge-episode-001 http://managingtheedge.com/episodes/what-is-the-edge-episode-001#comments Sun, 11 Jan 2009 19:43:37 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=3

In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.

Topics Discussed:

  • What does it mean to become more findable and engaging on the web?
  • How does search and Google impact your business?
  • Building community is essential for success
  • Findability is an absolute requirement in today’s business world

Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl of 48Web.

]]> http://managingtheedge.com/episodes/what-is-the-edge-episode-001/feed 11 0:34:51 In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business. Topics Discussed: What does it mean to become more findable and engaging on the web? How does search and Google impact your business? Bu[...] In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business. Topics Discussed: What does it mean to become more findable and engaging on the web? How does search and Google impact your business? Building community is essential for success Findability is an absolute requirement in today’s business world Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl of 48Web. Episodes Andy Brudtkuhl and Doug Mitchell no no