Managing The Edge » social media http://managingtheedge.com Internet Business Podcast - Small Biz Tech & Online Marketing Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 2009 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 http://feeds.feedburner.com/ManagingTheEdge Web Strategies to Become More Findable and Engaging on the Web internet business, web strategy, findability, internet marketing Andy Brudtkuhl and Doug Mitchell Andy Brudtkuhl and Doug Mitchell abrudtkuhl@gmail.com no no Social Media Case Study – Episode 33 http://managingtheedge.com/episodes/social-media-case-study http://managingtheedge.com/episodes/social-media-case-study#comments Thu, 01 Apr 2010 18:39:44 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=407

In episode 32 we are joined by Mike Sansone to discuss Doug’s recent social media case study on getting real results with the techniques we talk about on this show.

]]> http://managingtheedge.com/episodes/social-media-case-study/feed 1 0:00:01 In episode 32 we are joined by Mike Sansone to discuss Doug's recent social media case study on getting real results with the techniques we talk about on this show. In episode 32 we are joined by Mike Sansone to discuss Doug's recent social media case study on getting real results with the techniques we talk about on this show. Episodes Andy Brudtkuhl and Doug Mitchell no no Social Media ROI = Conversion – Episode 29 http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29 http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29#comments Sat, 06 Feb 2010 17:05:27 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=396

In this 29th episode of our internet business podcast we talk about measuring social media ROI by tracking conversions and other website goals.

Internet Business News

Tools Of The Week

Do you have any questions or comments? Let us know!

]]> http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29/feed 5 0:43:46 In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals. In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals. Episodes Andy Brudtkuhl and Doug Mitchell no no We’re In The Cloud – Episode 27 http://managingtheedge.com/episodes/were-in-the-cloud-episode-27 http://managingtheedge.com/episodes/were-in-the-cloud-episode-27#comments Fri, 22 Jan 2010 17:42:44 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=377

Thank you for stopping by to check out episode 27 of this internet business podcast… Did you know we have tons of subscription options?

In this episode we talk about...

How Google Caffeine and social media will be integrated into the real time search stream

- and -

Why you should use Amazon Web Services for your IT infrastructure

Our Tools Of The Week

Doug – HootSuite
Andy – ClickToTweet

Related Links

Video Coming Soon

]]> http://managingtheedge.com/episodes/were-in-the-cloud-episode-27/feed 2 0:32:54 In the 27th episode of this internet business podcast we discuss how Google Caffeine will integrate social media into the real time result stream. We also talk about why you need to use Amazon Web Services for your IT infrastructure. In the 27th episode of this internet business podcast we discuss how Google Caffeine will integrate social media into the real time result stream. We also talk about why you need to use Amazon Web Services for your IT infrastructure. Episodes Andy Brudtkuhl and Doug Mitchell no no Word Of Mouth Marketing And Social Media – Episode 22 http://managingtheedge.com/episodes/word-of-mouth-marketing-and-social-media-episode-22 http://managingtheedge.com/episodes/word-of-mouth-marketing-and-social-media-episode-22#comments Mon, 17 Aug 2009 15:46:17 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=333

In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk.

Video

Guest Links

]]> http://managingtheedge.com/episodes/word-of-mouth-marketing-and-social-media-episode-22/feed 3 0:58:56 In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk. In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk. Episodes Andy Brudtkuhl and Doug Mitchell no no Zane Safrit on Managing The Edge Today http://managingtheedge.com/blog/zane-safrit-on-managing-the-edge-today http://managingtheedge.com/blog/zane-safrit-on-managing-the-edge-today#comments Fri, 14 Aug 2009 14:38:40 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=325

We’ll be talking to Zane Safrit – author, blogger, and podcaster and Mario Van Dijk – Director of the Fairfield Entrepreneur Association and the COO for Genetic ID.

Our topic for today’s show will be Word Of Mouth Marketing and the technology that drives it – and anything else Zane wants to talk about!

Please tune in today Friday, August 14 at 1:00PM CST at http://ManagingTheEdge.com/live

If you have any questions for Zane or Mario please let us know using #mte hashtag on Twitter or call us at 206-666-2779 and leave us a voicemail with your question. Or – just leave us a comment here and we’ll try to get to all of them on the air!

This show will be available on the website and in iTunes on the following Monday.

]]> http://managingtheedge.com/blog/zane-safrit-on-managing-the-edge-today/feed 0 Twitter Rapidly Growing as an Important Social Media Business Tool http://managingtheedge.com/blog/twitter-rapidly-growing-as-an-important-social-media-business-tool http://managingtheedge.com/blog/twitter-rapidly-growing-as-an-important-social-media-business-tool#comments Fri, 29 May 2009 16:43:07 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=220

Nice headline, although a bit “duh”. If you listen to our podcast you know how important this tool is… But here are some stats for you, via a MarketingProfs survey…

  • Currently, 66 percent consider Twitter either “somewhat important” or “extremely important” to their company’s business/marketing operations, compared to 29 percent who consider it “not very important.”
  • 84 percent of respondents said they expect their company’s use of Twitter to increase over the next six months — 46 percent by a “significant” margin
  • On a five-point scale, 41% of survey respondents say Twitter delivers “great value” to their company, ranking well ahead of LinkedIn (25%) and Facebook (17%). Corporate blogs rank at the top of the list with 52% saying the medium delivers great value.

chart via MarketingCharts

Interested in using Twitter in your business?

Check out our podcast or online training course for more information!

]]> http://managingtheedge.com/blog/twitter-rapidly-growing-as-an-important-social-media-business-tool/feed 1 Swine Flu – Episode 13 http://managingtheedge.com/episodes/swine-flu-episode-13 http://managingtheedge.com/episodes/swine-flu-episode-13#comments Wed, 06 May 2009 20:29:46 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=76

In this episode we talk about Swine Flu! More specifically we discuss how you can find and execute on trends and search in social media to attack market opportunities.

We had some technical difficulties in this episode including GarageBand failing and my notes not being saved in Basecamp. So, we have published the show late and have no show notes or links! We promise this won’t happen again! Who said content production is easy? Wait, we did.

Video

]]> http://managingtheedge.com/episodes/swine-flu-episode-13/feed 1 0:39:28 In this episode we discuss Swine Flu - more specifically how trends and search in social media can reveal market opportunities that are easy to attack if you are listening and are agile. In this episode we discuss Swine Flu - more specifically how trends and search in social media can reveal market opportunities that are easy to attack if you are listening and are agile. Episodes Andy Brudtkuhl and Doug Mitchell no no Listening Strategies – Episode 12 http://managingtheedge.com/episodes/listening-strategies-episode-11 http://managingtheedge.com/episodes/listening-strategies-episode-11#comments Tue, 28 Apr 2009 14:51:37 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=66

In this episode we discuss five listening strategies you can use to get ahead of your competition and not get caught with your pants down.

5 Listening Strategies
1. Figure out how conversations happen – Get Your Feet Wet
2. Monitor your brand – Vanity Search
3. Industry / Niche market research – Free Focus Groups
4. Watch your competition – Competitive Advantage
5. Sales, support, and upsell – Find Opportunities

Thanks to everyone who tuned in live and chatted with us – especially @chewbocka for jumping in!

Don’t forget to subscribe in iTunes and leave us feedback/ratings! Also check out the #mte hashtag on Twitter to follow the show!

Video

]]> http://managingtheedge.com/episodes/listening-strategies-episode-11/feed 2 0:46:40 In our 12th episode we discuss and break down five listening strategies that you can use to get ahead of your competition. In our 12th episode we discuss and break down five listening strategies that you can use to get ahead of your competition. Episodes Andy Brudtkuhl and Doug Mitchell no no Twitter For Business – Episode 11 http://managingtheedge.com/episodes/twitter-for-business-episode-11 http://managingtheedge.com/episodes/twitter-for-business-episode-11#comments Mon, 20 Apr 2009 21:06:08 +0000 Andy Brudtkuhl http://1831765304

In our 11th episode we discuss Twitter for business. We talk about using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more.

Special thanks to @TjMapes, @miketempleton, @aaronwebb, and @microblink for tuning in to the live broadcast!

Show Links
- Twitter Search
- Twellow
- TweetLater
- Twtcpon.com
- Twitbacks.com
- @richardatdell, @comcastcares, @nutrisportfpt

Video

If you have any questions, comments, ideas, etc… Let us know in the comments!

]]> http://managingtheedge.com/episodes/twitter-for-business-episode-11/feed 3 0:42:14 In our 11th episode we discuss Twitter for business. We discuss using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more. In our 11th episode we discuss Twitter for business. We discuss using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more. Episodes Andy Brudtkuhl and Doug Mitchell no no Real People, Real Results – Episode 006 http://managingtheedge.com/episodes/real-people-real-results-episode-006 http://managingtheedge.com/episodes/real-people-real-results-episode-006#comments Mon, 16 Feb 2009 18:47:20 +0000 Andy Brudtkuhl http://managingtheedge.com/?p=44

In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.

Guest
Ryan Irwin – Nutrisport FPT
Follow them on Twitter

This weeks “Don’t Do That” segment is: “Don’t use social media as a sales bullhorn”

===

Thanks to Brian Kaldenberg for asking a question on our live video broadcast and to @tjmapes, @bretttrout, and @chewbocka for tuning in.

]]> http://managingtheedge.com/episodes/real-people-real-results-episode-006/feed 1 0:38:08 In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is get[...] In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting. Guest Ryan Irwin – Nutrisport FPT Follow them on Twitter This weeks “Don’t Do That” segment is: “Don’t use social media as a sales bullhorn” === Thanks to Brian Kaldenberg for asking a question on our live video broadcast and to @tjmapes, @bretttrout, and @chewbocka for tuning in. Episodes Andy Brudtkuhl and Doug Mitchell no no