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	<title>Managing The Edge &#187; web strategy</title>
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	<link>http://managingtheedge.com</link>
	<description>Internet Business Podcast - Small Biz Tech &#38; Online Marketing</description>
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	<copyright>2009 </copyright>
	<managingEditor>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</managingEditor>
	<webMaster>abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell)</webMaster>
	<category>Internet Business</category>
	<ttl>1440</ttl>
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		<title>Managing The Edge</title>
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	<itunes:summary>Web Strategies to Become More Findable and Engaging on the Web</itunes:summary>
	<itunes:keywords>internet business, web strategy, findability, internet marketing</itunes:keywords>
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	<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
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		<itunes:name>Andy Brudtkuhl and Doug Mitchell</itunes:name>
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		<title>Tools Of The Trade &#8211; Episode 23</title>
		<link>http://managingtheedge.com/episodes/tools-of-the-trade-episode-23</link>
		<comments>http://managingtheedge.com/episodes/tools-of-the-trade-episode-23#comments</comments>
		<pubDate>Mon, 14 Sep 2009 18:08:35 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[web work]]></category>

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		<description><![CDATA[In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.]]></description>
			<content:encoded><![CDATA[<p></p><p>In the 23rd episode of our awesome internet business podcast we talk &#8220;Tools Of The Trade&#8221; &#8211; all the tools we use to become efficient web workers. Special thanks to <a href="http://twitter.com/aaronwebb" target="_blank">Aaron Webb</a> for joining us as a guest.</p>
<p><strong>Video</strong><br />
<embed flashvars="autoplay=false" width="480" height="386" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/2063307" type="application/x-shockwave-flash" /></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<itunes:duration>0:58:36</itunes:duration>
		<itunes:subtitle>In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.</itunes:subtitle>
		<itunes:summary>In our 23rd episode of Managing The Edge we talk with Aaron Webb about all the tools we use to be efficient web workers.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<title>Real People, Real Results &#8211; Episode 006</title>
		<link>http://managingtheedge.com/episodes/real-people-real-results-episode-006</link>
		<comments>http://managingtheedge.com/episodes/real-people-real-results-episode-006#comments</comments>
		<pubDate>Mon, 16 Feb 2009 18:47:20 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=44</guid>
		<description><![CDATA[In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting. Guest Ryan Irwin &#8211; Nutrisport FPT Follow them on Twitter This weeks [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In our 6th episode of <a title="Internet Business Podcast" href="http://ManagingTheEdge.com">Managing The Edge</a> we talk with Ryan Irwin of <a href="http://nutrisportfpt.com" target="_blank">Nutrisport FPT</a>. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.</p>
<p><strong>Guest<br />
</strong>Ryan Irwin &#8211; <a href="http://nutrisportfpt.com" target="_blank">Nutrisport FPT</a><br />
<a href="http://twitter.com/nutrisport" target="_blank">Follow them on Twitter</a></p>
<p>This weeks &#8220;Don&#8217;t Do That&#8221; segment is: &#8220;<em>Don&#8217;t use social media as a sales bullhorn</em>&#8221;</p>
<p>===</p>
<p>Thanks to <a href="http://twitter.com/briankaldenberg" target="_self">Brian Kaldenberg</a> for asking a question on our <a href="http://ManagingTheEdge.com/live">live video broadcast</a> and to <span class="status-body"><span class="entry-content">@<a href="http://twitter.com/tjmapes">tjmapes</a>, @<a href="http://twitter.com/bretttrout">bretttrout</a>, and @<a href="http://twitter.com/chewbocka">chewbocka</a> for tuning in.<a href="http://twitter.com/briankaldenberg"></a></span></span></p>
]]></content:encoded>
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		<itunes:duration>0:38:08</itunes:duration>
		<itunes:subtitle>In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is get[...]</itunes:subtitle>
		<itunes:summary>In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.
Guest
Ryan Irwin &#8211; Nutrisport FPT
Follow them on Twitter
This weeks &#8220;Don&#8217;t Do That&#8221; segment is: &#8220;Don&#8217;t use social media as a sales bullhorn&#8221;
===
Thanks to Brian Kaldenberg for asking a question on our live video broadcast and to @tjmapes, @bretttrout, and @chewbocka for tuning in.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
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		<title>Web Strategy Planning &#8211; Episode 005</title>
		<link>http://managingtheedge.com/episodes/web-strategy-planning-episode-005</link>
		<comments>http://managingtheedge.com/episodes/web-strategy-planning-episode-005#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:30:52 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=41</guid>
		<description><![CDATA[Web Strategy Planning is essential for any business. In this episode we cover technology, building community, content creation and strategy, internet marketing, and web analytics.]]></description>
			<content:encoded><![CDATA[<p></p><p>In the fifth episode of our <strong>internet business podcast</strong> we talk about the many facets of planning an effective web strategy.</p>
<p>We discuss technology, building community, content creation and strategy, internet marketing, and web analytics &#8211; and how they all relate to each other.</p>
<p><em>Special thanks to <a href="http://twitter.com/stangedesign" target="_blank">strangedesign</a> for chiming in on the <a href="http://managingtheedge.com/live" target="_blank">live broadcast</a></em></p>
<p>As always &#8211; if you haven&#8217;t subscribed to the podcast in iTunes, <strong><a title="Subscribe to our Internet Business Podcast" href="http://managingtheedge.com/itunes" target="_blank">click here</a></strong>!</p>
<p>===<br />
<a href="http://ManagingTheEdge.com">Managing the Edge</a> is a podcast brought to you by <a onclick="javascript:pageTracker._trackPageview('/outbound/article/YouMetAndy.com');" href="http://youmetandy.com/" target="_blank">Andy Brudtkuhl</a>, from <a title="Web Strategy and Internet Marketing in Des Moines, IA" onclick="javascript:pageTracker._trackPageview('/outbound/article/48WebConsulting.com');" href="http://48webconsulting.com/" target="_blank">48Web</a>; and <a onclick="javascript:pageTracker._trackPageview('/outbound/article/dougmitchell.me');" href="http://dougmitchell.me/" target="_blank">Doug Mitchell</a>, from <a onclick="javascript:pageTracker._trackPageview('/outbound/article/CreateWowMedia.com');" href="http://createwowmedia.com/" target="_blank">CreateWowMedia</a>. The podcast is recorded at <a onclick="javascript:pageTracker._trackPageview('/outbound/article/ImpromptuStudio.com');" href="http://impromptustudio.com/" target="_blank">Impromptu Studio</a> in Des Moines, IA.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<itunes:duration>0:39:09</itunes:duration>
		<itunes:subtitle>Web Strategy Planning is essential for any business. In this episode we cover technology, building community, content creation and strategy, internet marketing, and web analytics.</itunes:subtitle>
		<itunes:summary>Web Strategy Planning is essential for any business. In this episode we cover technology, building community, content creation and strategy, internet marketing, and web analytics.</itunes:summary>
		<itunes:keywords>Episodes</itunes:keywords>
		<itunes:author>Andy Brudtkuhl and Doug Mitchell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<item>
		<title>What is the Edge? &#8211; Episode 001</title>
		<link>http://managingtheedge.com/episodes/what-is-the-edge-episode-001</link>
		<comments>http://managingtheedge.com/episodes/what-is-the-edge-episode-001#comments</comments>
		<pubDate>Sun, 11 Jan 2009 19:43:37 +0000</pubDate>
		<dc:creator>Andy Brudtkuhl</dc:creator>
				<category><![CDATA[Episodes]]></category>
		<category><![CDATA[findability]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[managing the edge]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://managingtheedge.com/?p=3</guid>
		<description><![CDATA[In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business. Topics Discussed: What does it mean to become more findable and engaging on the web? How does search and Google impact your business? Building community is essential for success Findability is an absolute [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.</p>
<p>Topics Discussed:</p>
<ul>
<li>What does it mean to become more findable and engaging on the web?</li>
<li>How does search and Google impact your business?</li>
<li>Building community is essential for success</li>
<li>Findability is an absolute requirement in today&#8217;s business world</li>
</ul>
<p><a title="An Internet Business Podcast" href="http://ManagingTheEdge.com">Managing the Edge</a> is brought to you from <a title="Co-Working in Des Moines, IA" href="http://ImpromptuStudio.com" target="_blank">Impromptu Studio</a> in Des Moines, IA by Doug Mitchell of <a href="http://createwowmedia.com" target="_blank">CreateWowMedia</a> and Andy Brudtkuhl of <a title="48Web - Web Strategy and Internet Marketing in Des Moines, IA" href="http://48WebConsulting.com" target="_blank">48Web</a>.</p>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<itunes:duration>0:34:51</itunes:duration>
		<itunes:subtitle>In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.
Topics Discussed:

What does it mean to become more findable and engaging on the web?
How does search and Google impact your business?
Bu[...]</itunes:subtitle>
		<itunes:summary>In our first episode of Managing The Edge we discuss what the edge is and why it is important to your business.
Topics Discussed:

What does it mean to become more findable and engaging on the web?
How does search and Google impact your business?
Building community is essential for success
Findability is an absolute requirement in today&#8217;s business world

Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl of 48Web.</itunes:summary>
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